Webdesigns - Blog

6 Steps Guide To Create Engaging Content

Clients often ask me what engaging content actually is. The answer is that it is content that is written with a serious interest in the subject. If you write about things that you are passionate about, the chances are that you will create original content that people are interested in. Here are a few guidelines you should follow in an effort to create what Google considers high-quality content.

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Email Marketing: Threats And Opportunities

Email Marketing: Threats And Opportunities

With each year, new threats and opportunities appear that marketers need to know about. Being in touch with these threats and opportunities can help optimize the results of their email marketing tactics. Here are some email threats and opportunities to consider that may impact your business.

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How to Define Your Value Proposition

You’ve probably heard the term “value proposition” thrown around at a few meetings before. While it might seem like a buzzword, it is one of the most important things for you to define and take ownership of. In branding, we talk about the importance of knowing your “why”.

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The Design comes AFTER the Marketing Plan!

It’s a smart business move to have a well-designed website. But good design — even great design — won’t solve all your business problems. Not even close. Design is NOT a magic pill If you don’t have a basic marketing plan in place, design can’t achieve anything worthwhile. The design may look great, but the

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Do you have a Marketing Strategy?

Among the many things that I personally spend my time on during any given month, (aside from running a business and helping my wife with the charity she runs), I also do presentations to small businesses about building websites. I  spend the first 15 minutes of my presentation talking about Business Plans, and the importance of

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Marketing versus Design

There are basically two ways of approaching building a website. The first is to use something like WordPress so that the emphasis can go into the content management, the site structure and the SEO. The second is to concentrate on a unique design and user experience, and hope to get word-of-mouth promotion of the site.

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Why you need a Marketing Strategy. Seriously.

Where does a Web site and Social Media and Search Engine Optimisation actually fit into the grand scheme of things? I have done a few seminars now on Social Media. But before I can get to the actual social media questions, I have to go through the whole sequence of things that makes up Marketing Strategy.

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Building Effective Web Sites – Web Development

Yes, web development is a very real “thing”.  A website is not just a great design. When developing a website, there are a million things that have to get done. There are the marketing goals, design, the workability, the coding, and, of course, the search engine optimisation and inclusion of analytics code. It can be

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