It can be tough when first starting up a business to know what to do when confronted with the bewildering sets of data, tools, and advice that’s out there. Here are five useful digital marketing tips to use, (not just for startups!), that will help you grow your business.
1- Deliver unique content:
Content is the bedrock of almost all online marketing. This will affect all of your SEO marketing, affiliate marketing, and social media marketing. Providing useful content has the power to convert casual visitors into loyal customers. Writing content can be hard, but if you keep researching your target audience you will find plenty of topics to write about that can help them.
If you find the process of writing good content hard, you can enlist the help of a content writer who has an understanding of your industry or market. This will also ensure that you deliver a concise on-brand message. You can also try out different types of content, (like videos, case studies, or infographics) to keep customers and potential customers engaged.
2- Leverage data:
You don’t have to spend a fortune in order to gain access to data. Gathering real-time data from various sources that include direct and indirect competitors is useful for improving your products and marketing plan. But you could just collect data from your target audience regularly, with online surveys or questionnaires. Something like Google Forms is a good place to start, for example.
3- SEO is crucial:
The importance of providing a good user experience can’t be understated. But it is very hard for online visitors and search engines to find a site that isn’t optimized for SEO. You need to take local SEO seriously if you’re targeting local customers. SEO specialists usually carry out an SEO audit before designing a solid plan that suits your needs and budget. And you should use a reputable company to make sure that only “white hat” SEO tactics are used.
4- Maximize social media:
Social media is widely used for increasing search ranking and marketing. Small business owners that use social media the right way often experience rapid growth and development. The key thing here is to promote a uniform brand image across all channels as you share useful posts. In addition, you should post consistently on your customers’ favourite channels.
You can also organize “giveaways” or competitions to renew the interest of your current customers and attract new prospects. Platforms like Facebook and Instagram are great sources of user-generated content which you can use to tailor your marketing message.
5- Think about “Influencer Marketing”:
This type of marketing has been gaining popularity in the last couple of years. The first thing to do is to develop a relationship with influencers in your industry. Later on, you can offer a free product or service in exchange for brand promotion. Most of the established influencers have thousands of followers that listen to what they say and what they recommend. (Think “Madonna”, for example.) Taking this approach isn’t complicated or expensive, and it could help you to gain trust and reach a wider audience.
I hope that you find these tips useful, and of course, if you need any assistance feel free to give us a call.