Many people think that writing is hard, and although they would like to have a blog on their web site, it can be tough to confront finding something “useful” to say. In most cases, you will need a blog. We can help with the writing part if needed, but the main points for having a blog in the first place are here:
Raise Your Search Engine Rankings
While no one knows the exact formula that search engines use to rank websites, having a blog attached to the site is a definite advantage.
Updating your blog adds new material to your site. That fresh material keeps your site active and raises its ranking.
If your blog is especially interesting, other bloggers may link to it, which provides you with incoming links.
As a bonus, you can link from your blog back to pages on your own website. Those backlinks can help raise your ranking as well.
Bring People Interested in Your Product or Service to Your Website
Backlinks do more than raise your rankings with search engines; they bring people to your website. Since those people are already interested in your topic, blog readers are more likely to be converted to customers who will purchase your products or services.
Establish Yourself as an Expert to your Readers
By sharing genuinely helpful information with your readers, you are establishing yourself as an expert in your field. People may feel more confident buying from someone who is knowledgeable.
Create a Personal Bond with Your Readers
Who would you feel closer to—someone you heard giving a talk, or someone you had a conversation with? Blogs can offer the opportunity for readers to post comments and engage in conversation, which may make them feel as they know you better. People tend to buy from people they know.
You Can Reflect the Personality of Your Company
How do you want people to perceive you and your company? Are you a professional? A professional with a sense of humor? Having a blog allows you to share you and your company’s personality with your readers.
You Have a System to Communicate with Customers and Potential Customers
If you are offering a new service, or decide to offer your products at a sale price, you can add that information to your website. But how do you know that your customers and potential customers will come across your website and see it? You don’t.
If you have a blog, you have a ready-made system of communication that you can use to tell your customers about specials and other timely news from your business that interests them.
We can help with installing a blog on your web site, with creating content if you need it, and with making sure that it is being used to promote you and your company effectively. We are based in Sussex, South East England.