Our Blog Posts

The Design comes AFTER the Marketing Plan!

It’s a smart business move to have a well-designed website. But good design — even great design — won’t solve all your business problems. Not even close. Design is NOT a magic pill If you don’t have a basic marketing plan in place, design can’t achieve anything worthwhile. The design may look great, but the

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Do you have a Marketing Strategy?

Among the many things that I personally spend my time on during any given month, (aside from running a business and helping my wife with the charity she runs), I also do presentations to small businesses about building websites. I  spend the first 15 minutes of my presentation talking about Business Plans, and the importance of

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Marketing versus Design

There are basically two ways of approaching building a website. The first is to use something like WordPress so that the emphasis can go into the content management, the site structure and the SEO. The second is to concentrate on a unique design and user experience, and hope to get word-of-mouth promotion of the site.

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Why you need a Marketing Strategy. Seriously.

Where does a Web site and Social Media and Search Engine Optimisation actually fit into the grand scheme of things? I have done a few seminars now on Social Media. But before I can get to the actual social media questions, I have to go through the whole sequence of things that makes up Marketing Strategy.

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Building Effective Web Sites – Web Development

Yes, web development is a very real “thing”.  A website is not just a great design. When developing a website, there are a million things that have to get done. There are the marketing goals, design, the workability, the coding, and, of course, the search engine optimisation and inclusion of analytics code. It can be

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Six good reasons why you need a Blog

Many people think that writing is hard, and although they would like to have a blog on their web site, it can be tough to confront finding something “useful” to say.  In most cases, you will need a blog.  We can help with the writing part if needed, but the main points for having a

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The Basics of SEO

There is much nonsense talked about Search Engine Optimisation. There are a lot of people who would like you to believe that the whole subject is complex and technical and mysterious.  It really isn’t. They would like you to believe that only they have the secrets to Google’s search engine.  They really don’t. The basics are

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